Facial multimasking – a new trend in cosmetics

This innovative approach to skincare is rapidly gaining popularity. And rightly so, given that the positive results are plain to see. Interestingly, the principles of multimasking combine the achievements of modern cosmetology with knowledge already present in traditional Chinese medicine and Ayurveda. Their essence lies in precisely tailoring skincare to the varied and changing needs of the skin.

What is facial multimasking?

Facial multimasking is a skincare method that divides the face into zones with different needs. The point is that different parts of the face (forehead, nose, cheeks, skin around the eyes) can exhibit completely different skin characteristics. By precisely addressing the needs of each of these areas, better results are achieved than when using a single product on the entire face.

The observations utilised today by modern cosmetology turn out to have a long tradition. One can see this by studying the achievements of Chinese medicine or Indian Ayurveda. In these traditions, specific parts of the face were seen as a mirror reflecting the condition of particular organs in the body. Today we know that although there is no simple correlation here, it is worth adopting a multi-faceted approach to skincare (including the neck and décolletage). This involves utilising the diverse properties of blue clay, green clay and other clays worth exploring.

Multimasking is a technique involving the application of different masks to different parts of the face

Multimasking is a modern skincare technique whose essence lies in tailoring care to the individual needs of the skin. It involves applying different masks to specific areas of the face, which enables effective solutions to the problems faced by the skin in each of these areas. As a result, every part of the face receives exactly what it needs. It is worth noting that multimasking can be used both at home and in beauty salons, making it an extremely versatile skincare method.

Multimasking: tailoring skincare to your skin’s individual needs

Thanks to multimasking, you can precisely tailor your skincare routine to your skin’s individual needs. This is particularly beneficial for those with combination skin, where different parts of the face have completely different needs. How does multimasking work in practice? Here’s an example. If you have oily skin in the T-zone (forehead and nose) and dry skin around the cheeks, you can apply a cleansing mask where the skin is oily, whilst applying a moisturising mask to the dry cheeks. This approach allows you to effectively address all your skin’s needs at the same time. Thanks to this technique, each area of the face receives the appropriate care, which contributes to an overall improvement in appearance.

It can be used both at home and in beauty salons

Multimasking is successfully used in both home bathrooms and beauty salons. In both cases, you can use masks made from natural ingredients, such as green clay or blue clay, ideally combined with advanced active ingredients that moisturise, regenerate, nourish or soothe the skin. These are most easily found in HDRÈY’s Clay masks. Regardless of where they are applied, multimasking allows for an effective and personalised approach to skincare – so it’s well worth giving it a try.

Facial skin types

Everyone’s facial skin is different, but it can usually be classified into one of five types. These are: normal, dry, oily, combination and sensitive skin. Each of the five facial skin types has its own specific needs and requires appropriate care.

• Normal skin is balanced – neither too oily nor too dry. It requires regular moisturising and protection against external factors.
• Dry skin is characterised by a lack of adequate moisture, which leads to a tight feeling and flaking. It requires intensive moisturising and nourishment.
• Oily skin tends to produce excessive sebum, leading to shine and the formation of blemishes. It requires products that absorb excess sebum and regulate its production. People with oily skin often also have acne-prone skin, which requires specialist care to prevent breakouts.
• Combination skin combines the characteristics of oily and dry skin. Generally, the T-zone (forehead, nose, chin) is oily, whilst the cheeks are dry. This type of skin requires a multi-step skincare routine, tailored to the different areas of the face.
• Sensitive skin is prone to irritation and redness. It requires gentle, soothing products that do not cause allergic reactions.

How can you understand your skin’s needs?

The multimasking method is an excellent solution for those who wish to care for their facial skin with precision, taking into account its varied needs in different areas. By using the appropriate Clay masks from the HDRÈY brand, you can effectively regulate sebum production, intensely moisturise, reduce discolouration and soothe irritation. Regular use of masks will help reduce imperfections, cleanse the skin and restore its healthy appearance. Here’s how to tailor your skincare routine to your skin type using the principles of multimasking.

Multimasking for combination skin

Those with combination skin often struggle with excess sebum in the T-zone and dryness on the cheeks. To restore the skin’s balance, it is worth using Clay 2 Pore Reduction / Sebum & Oil Control on the forehead and nose – the green clay contained here will help reduce oiliness and minimise the appearance of pores.

The cheeks, which are often dehydrated and more sensitive, will benefit from Clay 3 Full Hydration / Regeneration. Blue clay will intensely moisturise and aid skin regeneration. For post-acne discolouration on the chin, Clay 6 Whitening / Brightening with yellow clay is ideal, as it helps to even out skin tone.

A slight tendency towards breakouts around the jawline requires a cleansing treatment, so Clay 4 Detox / Purity (grey clay) is the best choice here. The delicate skin on the temples and the area around the eyes, where the first signs of ageing may appear, will, however, benefit from the nourishing and smoothing properties of Clay 1 Smoothing / Tightening (white clay).

After the treatment, it is best to rinse off the masks with warm water, which further relaxes the skin and enhances the skincare benefits.

Multimasking for dry skin

Dry skin requires intensive moisturising and restoration of the hydrolipid layer. The forehead, where fine lines may appear, is worth caring for using Clay 1 Smoothing / Tightening. White clay, the key component of this mask, improves firmness and smooths the skin. Cheeks are also often dry and prone to flaking. For them, the best choice is Clay 3 Full Hydration / Regeneration.

For the nose, where redness and irritation may occur, we recommend using Clay 5 Soothing Redness / Calming. The pink clay will soothe the skin and reduce its sensitivity. If your chin looks dull and tired, try applying Clay 6 Whitening / Brightening with yellow clay, which will restore the skin’s radiance.

For the jawline and neck, where the skin usually loses firmness with age, Clay 3 Full Hydration / Regeneration is the ideal choice. The blue clay contained here supports skin hydration and elasticity.

Multimasking for sensitive skin

Sensitive skin requires special care to minimise irritation and redness. The forehead, which is often hypersensitive and prone to redness, will respond well to Clay 5 Soothing Redness / Calming with pink clay, which soothes the skin. The same applies to the cheeks – skin prone to broken capillaries will benefit from the gentle action of this product.

The nose, where the skin is prone to irritation and may flake, requires intensive moisturising. In this case, it is worth trying Clay 3 Full Hydration / Regeneration with blue clay.

Discolouration and reactive skin on the chin will benefit from Clay 6 Whitening / Brightening (yellow clay), whilst the thin skin around the eyes will be firmed and smoothed thanks to Clay 1 Smoothing / Tightening (white clay).

Multimasking for oily skin

For oily skin, the priority is controlling sebum production and cleansing the pores. Apply Clay 2 Pore Reduction / Sebum & Oil Control to the forehead. Green clay will regulate sebum production and give the skin a velvety matte finish.

The nose and chin, where enlarged pores and blemishes often appear, require cleansing, which is why Clay 4 Detox / Purity (grey clay) is an excellent choice here. Despite a tendency towards oiliness, the cheeks may, in contrast, be dehydrated, so to restore balance, it is worth using Clay 3 Full Hydration / Regeneration (blue clay). Blue clay, also known as kaolin, thanks to its natural composition and mineral-rich properties, perfectly moisturises and regenerates the skin, which is particularly beneficial for sensitive and acne-prone skin.

If acne-related discolouration is visible on the jawline, it is worth applying Clay 6 Whitening / Brightening (yellow clay) here. The skin around the mouth, where the first wrinkles appear, will benefit most from Clay 1 Smoothing / Tightening (white clay).

Multimasking for normal skin

Although normal skin does not cause major problems, it is worth maintaining its balance, hydration and protection against the first signs of ageing.

The forehead and nose may be prone to slight oiliness, so Clay 2 Pore Reduction / Sebum & Oil Control works well in these areas. Green clay will help control sebum production and prevent the build-up of impurities.

The cheeks, on the other hand, may be slightly drier, so to ensure they remain properly hydrated, it is worth using Clay 3 Full Hydration / Regeneration with blue clay. Thanks to its natural composition and high mineral content, blue clay perfectly hydrates and regenerates the skin, which is also very beneficial for sensitive and acne-prone skin.

If minor discolouration appears on the skin, Clay 6 Whitening / Brightening will be helpful. Yellow clay will brighten the complexion and even out its tone. The skin around the eyes and temples, on the other hand, may show the first signs of ageing – here, Clay 1 Smoothing / Tightening with white clay is ideal, as it will firm and smooth the skin, helping to maintain its youthful appearance. With this skincare routine, normal skin will remain in excellent condition, retaining a healthy, radiant appearance for a long time.

Multimasking for acne-prone skin

Acne-prone skin requires effective cleansing, regulation of sebum production, and the reduction of inflammation and discolouration. The T-zone (i.e. the forehead and nose) is often the most problematic area – blackheads and excess sebum tend to appear there. To effectively cleanse the pores and reduce oiliness, apply Clay 2 Pore Reduction / Sebum & Oil Control. Green clay helps control sebum production and reduces the risk of blemishes.

Your cheeks may be less oily, but they’re still prone to post-acne discolouration. Clay 6 Whitening / Brightening works wonders in this area. Yellow clay will brighten the skin and even out its tone. The chin and jawline are areas where painful spots often appear – in this case, Clay 4 Detox / Purity with grey clay is the ideal choice. This product also contains antibacterial ingredients that actively help combat acne.

Blue clay is also ideal for sensitive and acne-prone skin. Thanks to its rich mineral content, it helps reduce inflammation and purify the skin.

Multimasking for couperose skin

People with couperose skin often struggle with facial redness, broken capillaries and irritation. The key here is to use soothing products that strengthen the walls of blood vessels and reduce the tendency to flush.

The forehead is often slightly reddened, so the best choice is Clay 5 Soothing Redness / Calming with pink clay, which soothes and reduces irritation. The same product works well on the cheeks, which are generally the most sensitive and prone to broken capillaries, as well as on the nose – which is usually prone to irritation.

If, however, there is discolouration on the chin, it is worth using Clay 6 Whitening / Brightening with yellow clay. The eye area is often drier and more sensitive, so Clay 3 Full Hydration / Regeneration with blue clay is an excellent choice here, as it will moisturise and nourish the delicate skin. Thanks to its natural composition and mineral-rich properties, blue clay is ideal for sensitive skin. It offers numerous skincare benefits.

With regular use of these masks, couperose skin will become more resistant to irritation, and redness will be less visible.

Multimasking for mature skin

Mature skin requires regeneration and firming. On the forehead, where expression lines are becoming increasingly visible, Clay 1 Smoothing / Tightening with white clay works well. Cheeks, which are losing firmness and may have discolouration, will benefit from Clay 6 Whitening / Brightening with yellow clay.

The nose and chin, where enlarged pores are often visible, need cleansing. That’s why it’s worth using Clay 4 Detox / Purity with grey clay here. The skin on the jawline and neck may be drier and in need of moisturising. Clay 3 Full Hydration / Regeneration with blue clay is ideal here. The area around the eyes, where fine lines appear, will also benefit from this mask, as it intensely moisturises and improves skin elasticity.

Properties of green clay

Green clay is a natural product that has been valued for centuries for its exceptional skincare properties. It is a cosmetic ingredient with a characteristic green colour that effectively removes impurities and regulates sebum production. This makes green clay ideal for oily and combination skin. Its astringent and toning action helps reduce the appearance of pores and restores the skin’s healthy appearance. Green clay gently exfoliates dead skin cells, which promotes skin regeneration. Regular use of green clay masks helps control excess sebum, which is key to maintaining the balance of oily and combination skin.

Why is it worth trying facial multimasking?

Face multimasking – tailoring skincare products to the needs of specific areas of the face – has several valuable benefits. It allows for a better understanding of the skin’s needs, optimises skincare results, and saves time and energy – instead of testing yet another product with a seemingly universal effect, you select them consciously and purposefully. For example, blue clay, thanks to its natural composition and mineral-rich properties, is ideal for sensitive and acne-prone skin. A conscious, comprehensive approach based on multimasking delivers results that will quickly dispel any doubts.